Author of many best selling books and an incredible blog.
Entrepreneur Magazine called him a Marketing Wizard and said “Seth Godin has one of the most-loved marketing blogs on the internet, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort to cultivate a following, preferring to be discovered virally. Those who do find him stick around for his uncomplicated entrepreneurial mantras, which boil down to this: Make something happen.”
Permission Marketing is the marketing book to rule all marketing books, the one book that you should be sure to read before all others and which you should re-read every year if you hope to ever sell a product. Godin revolutionized the way we think about marketing – no longer is it about getting your message out in front of people in any way possible. Now, you need to seek the permission of consumers before you contact them.