Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. Visit his practice www.influenceatwork.com

1.Liking (most of us desire it)
2.Reciprocity (most of us appreciate it)
3.Social Proof (power of the group)
4.Authority (Opinion Leader)
5.Commitment (sticking to our choices)
6.Scarcity (the take away)