Author of the best selling book “The Tipping Point”

Acquaintances are the Translators”

1.Connectors – Networkers
(conduits for cross-fertilizing ideas and making connections)

2.Mavens
(a strong compulsion to help other)

3.Salesmen
(charisma – extremely persuasive )

                   And We Also Have

4.Associates / Referral Partners / Collaborators
(Engaged together for mutual success)

5.Affiliates / Resellers / Licensors
(Share ideas for a price)